Our agency recently took on some pro-bono work helping local elementary school students produce PSA anti-littering ads and radio spots. The kids first came up with the ad concepts, then some of us Art Directors recreated it. They were able to see the process of how an idea becomes a convincing peace of art which “adverts” attention. The ad I chose to recreate for the kids is shown on top. I thought the kids would get a kick out of a mock movie poster. They especially liked that I included their names in the credit block at the bottom. The bottom image is the ad seen at a local mall.
*special thanks to my talented cousin Alex, who modeled for the project and is always willing to help me with my art projects.