When I saw the movie poster for “The Innkeepers” I was horrified. Not because of the bizarre, grotesque imagery (which is expected for a horror film) but because of the bizarre use—or misuse—of the 60’s/70’s retro typography found in the film’s title. When reading the movie synopsis I expected to discover that the story takes place in ’72, or that the killer used vintage acoustic guitars to bludgeon his victims to death. But no. Just a regular ol’ horror movie…with horrific title type.