Logo options for an internal software logo. The software handles leads (it categorizes, filters, and prioritizes these leads). It’s meant to make the entire process faster and more efficient (not to mention simplify workflow and increase productivity).
Option 1 emphasizes the upward projection of future workflow management.
Option 2 shows speed and progress (as the jet/crossbar of the “E” advances with each occurrence).
Option 3 emphasizes the filtering of data. Each dot (making up the “A”) represents data (or leads), and the visual is a type of reverse-hourglass in which multiple data points get reduced as you work your way up to the apex of the “A.” What’s left is the sifted result—the single most relevant and important point of desired data.

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