This (anatomically correct) logo is not the whole package

A friend came across this website and promptly emailed me. As you can see, the logo is terrible in so many ways.

Where to start? Aside from cramped anatomy, the mark falls into the oft-believed design fallacy that a logo must portray the product or service being offered. A cupcake shop must have a cupcake rendering in the logo. An online store must have a gift bag. A dentistry logo must have a tooth or smile. You get the point. The way the “of” fits nicely between the lines is just laughable. And as you can probably tell from the title of this post, the kidney/bladder logo kind of looks like it could be… something else. Not exactly something you want your logo to resemble. Are you telling me this logo passed at least one round of internal and/or client revisions without anybody of importance pointing out that it kind of looks like man parts?


  • January 14, 2013 at 5:37 am // Reply

    It’s a horrible logo but I believe it’s representing the kidneys but that’s me giving them the benefit of the doubt. The general public wouldn’t know this is the inner anatomy and not the outer.

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